Scope of Work:

● Developed Meta Ads campaign strategies, including target audience selection, ad creatives, customer journey mapping, and campaign structures to achieve optimal results.

● Set up campaigns in Meta Ads, ensuring accurate configurations and alignment with objectives.

● Monitored and analyzed campaign performance metrics to optimize results and drive continuous improvement.

● Conducted A/B testing on audience segments, ad creatives, and ad copy to identify high-performing elements.

● Reported campaign performance daily to provide actionable insights and maintain transparency.