Mixing madness with magic & metrics until it’s GOLD.
What WeStand For
Myxz [miks]
Taken loosely from Alchemy and Mixology,Myxz is a renegade collective of storytellers, designers, photographers, creators, socials, tech enthusiasts, scientists, and strategy geeks, basically ad nerds who formed a partnership, on one mission to craft the kind of brand transformations that can’t be undone.
OurApproach
Our approach mix wild imagination in the space between precision and chaos stirring cultural insight, creative volatility, and data precision into potions of strategic thinking that make brands unforgettable.
Mixing madness with magic & metrics until it’s GOLD.
ServicePillars
Creative Ideation & Production
- Brand Communications Strategy
- Video Production
- Radio Commercials
- Print Ad & Out-of-home
- Content Creation
Public Relation
- Social Media Conditioning
- PR Driven Stunt
- Community Engagement
Activation & Experiential
- Online to Offline
- Brand Activation
- Modern Trade
- Store Activation
- Sales Training Program
- E-commerce Activation
Data &Media
- Media Buying
- Performance Marketing
- KOL & Influencer Marketing
- Search Engine Optimization
- Social Listening & Monitoring
BRAND DESIGN
- Brand Architecture
- Branding Design
- Brand Visual Identity
- Brand Positioning Strategy
Meet The Founders
ReyhanAfriano
Co-Founder / Chief Business Officer
Trade and digital marketing expert with 15 years of experience at top brands like Pocari Sweat and Sido Muncul, specializing in BTL execution and driving new product sales.
RenaldyAndrianto
Co-Founder / Chief Operation Officer
An ad guy with 15-year of top creative agencies (Leo Burnett, Wunderman Thompson, FCN, etc.) and in-house roles (Gojek, AlloBank) experiences, known for orchestrating successful, multi-platform brand campaigns across various categories.
BhinnekaTobing
Co-Founder / Chief Finance & Adm Officer
A dynamic commercial leader and seasoned Director & DOP, leveraging 15 years of B2B growth, SCM, Commercial, Contract and vendor management experience in industrial sectors (Manufacturer, Security, logistics) with creative industry expertise.
ALLOBANK
360º Integrated Marketing Campaign
We were the driving force behind the launch of AlloBank, trusted to manage the entire lifecycle from initial concept to maintenance.
Our comprehensive strategy for AlloBank's launch— spanning ideation to execution—won Gold for Best Digital Banking at the Marketeers Youth Choice Award 2023. We don't just execute; we deliver awardwinning results.
SUNLIGHT
Brand Love Campaign - Digital Video Production
In conjunction with the Olympic moment, and also to appreciate ibu-ibu di Indonesia, Sunlight turns household chores into a moment of glory with Olimpiring.
This campaign with Sunlight made it to Emerging Tech Marketing Channel for SMARTIES™️MMA Indonesia 2025 Finalist in two categories, and 🏆 won a Bronze Award for Data Insight/ Contextual Marketing.
TELKOMSEL
Launch Campaign- TVC
To promote Telkomsel VideoMax, we collaborated on a series of short film with Joko Anwar, to showcase the many kind of excitement that Telkomsel could offers.
It won silver awards for Best Directing and Best Cinematography at Citra Pariwara 2017 in the Film Craft Category.
BANK MEGA
ATL Campaign
As Bank Mega’s strategic partner, we successfully rejuvenated the brand persona to solidify its position as the premier local bank. We manage the full ATL spectrum—creating enticing Key Visuals, TVCs, and POSMs that educate and convert.
Our track record includes producing two triumphant 'Meriah Bareng Mega' campaigns, culminating in massive year-end engagement. When you need to make a ‘Mega’ impact, count on us.
HONDA
Social Media Management
Tasked with managing Honda social media account, facing the challenge of creating always-on content that would resonate this year, we overhauled our visual style.
This shift was designed to humanize the Honda brand by contextualizing its innovations and technological improvements as direct benefits to people's lives.
KUSUKA CHIPS
Performance Marketing: Meta Ads
Objective: Conversion
Scope of Work:
- Developed Meta Ads campaign strategies, including target audience selection, ad creatives, customer journey mapping, and campaign structures to achieve optimal results.
- Set up campaigns in Meta Ads, ensuring accurate configurations and alignment with objectives.
- Monitored and analyzed campaign performance metrics to optimize results and drive continuous improvement.
- Conducted A/B testing on audience segments, ad creatives, and ad copy to identify high-performing elements.
- Reported campaign performance daily to provide actionable insights and maintain transparency.
SIDO MUNCUL
Marketing & Sales Activation
Digital Marketing Activation
Executed an O2O (Online-to-Offline) engagement campaign in partnership with Guardian. Customers were incentivized to purchase products and post content on Instagram for a chance to win cash prizes and exclusive merchandise, successfully bridging the in-store experience with social media buzz.
Sales Activation (Volume Incentives)
implemented a "Bonus Product" strategy to drive bulk purchasing at major wholesale outlets like Indogrosir and Lotte Shopping. This initiative significantly boosted volume sales for key SKUs, including Tolak Angin, Kuku Bima, and Tolak Linu.
