Key Visual Allobank Proposing Reza Rahardian as CSO
360º Integrated Marketing Campaign
As we aim to maximize acquisition from new user, we craft a series of visuals that showing our muse, as sell as QR code that will direct you to Google Play or Apple Store so it will be easier to download.
This included a disruptive idea to redefine the celebrity brand partnership; proposing Reza Rahadian as Chief Simple Officer to embody the brand's core values, rather than just be a face.
Creating a newsworthy talking point that being picked up to various media.
